Company information

Structure, presence, and governance

History

Founded as a perfume trading business, روح العطر grew its activity to include commercial agency work and technical services serving clients across Iraq.

Market presence

The company connects retail distribution and logistics with international brands seeking to enter the Iraqi market through structured franchise and agency arrangements.

Governance

Operating as a limited liability company, the business is organised into trade, franchise relations, and technology divisions, each with clear responsibilities.

Standards

We apply international commercial standards to every partnership and project, so partners and clients know what to expect at each stage.

Our growth

From retail fragrance to national agencies and digital infrastructure

روح العطر began with perfume trading, building relationships with suppliers and retail customers. That foundation led to commercial agency representation, bringing trusted international brands into Iraq.

Alongside trade and agencies, the company developed IT and digital services, giving partners the technical infrastructure to operate reliably and grow.